Rebecca Messina
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Rebecca Messina | |
|---|---|
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| Born | Rebecca Messina |
| Citizenship | American |
| Occupation | Marketing executive |
| Known for | First Chief Marketing Officer of Uber |
Rebecca Messina is an American marketing executive who served as the first chief marketing officer of Uber and held senior leadership roles at The Coca-Cola Company and Suntory Global Spirits. where she served as the company’s first chief marketing officer (CMO). After spending more than two decades at Coca-Cola in senior marketing and innovation roles, she led Uber’s global marketing organization through its 2019 initial public offering, overseeing efforts to define a unified global brand strategy during a period of organizational and cultural change.[1] [2]
Career
Coca-Cola
Messina joined The Coca-Cola Company in 1994 as a recent college graduate.[3] She spent more than 22 years with the company in a wide range of leadership roles.[4][5], with positions including senior vice president of marketing and innovation, Venturing and Emerging Brands,[4] and vice president of global marketing capability and integration.[6][2]
Beam Suntory
After leaving Coca-Cola, Messina became senior vice president and global CMO of Beam Suntory in April 2016.[4][6] She was responsible for global brand strategy, communications, product innovation, research and development, and consumer insights for a portfolio that included brands such as Jim Beam, Maker’s Mark, and Yamazaki Whisky.[7] Her appointment required relocating from Atlanta to Chicago.[4] She spent approximately two and a half years in the role,[1] reporting directly to chairman and CEO Matt Shattock.[6]
Uber
In 2018, Messina was appointed Uber’s first global chief marketing officer.[1][5] She began the role in October 2018,[8] succeeding former chief brand officer Bozoma Saint John.[8]
As Uber’s first chief marketing officer, Messina was tasked with building a centralized global marketing organization and articulating a unified brand strategy as the company prepared for its initial public offering.[2][9]
Messina served as CMO through Uber’s 2019 initial public offering. She and Uber’s COO, Barney Harford, later stepped down after a restructuring that consolidated the company’s marketing, communications, and policy functions under Jill Hazelbaker.[10][8]
According to CEO Dara Khosrowshahi, Messina agreed that it “made sense for her to move on” following the reorganization.[10]
Personal life
Messina’s husband, Derk Hendriksen, is Dutch and served as general manager of EKOCENTER at Coca-Cola. The couple met while working for the company in France.[4]
She has lived in Atlanta, Chicago, Amsterdam, Italy, and several countries during her Coca-Cola career, including Chile, France, and Argentina.[4]
References
- ↑ 1.0 1.1 1.2 "Uber Hires Rebecca Messina as Its First Chief Marketing Officer". Adweek.
- ↑ 2.0 2.1 2.2 Dua, Tanya (2018-09-12). "'We're on the brink of becoming one of the greatest icons in the 21st century': Uber's first-ever marketing chief details how she plans to help fix the dented brand". Business Insider. Retrieved 2025-01-10.
- ↑ "Beam Suntory global CMO on taking lessons from Coke".
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 "In Move to Beam Suntory, CMO Messina Embraces Brands With 'Insane Histories'". Forbes.
- ↑ 5.0 5.1 "Uber just hired a Coca-Cola veteran as its first chief marketing officer". CNBC.
- ↑ 6.0 6.1 6.2 "Beam Suntory Appoints Rebecca Messina Global Chief Marketing Officer". Beam Suntory.
- ↑ "Rebecca Messina". MMA Global.
- ↑ 8.0 8.1 8.2 "Uber parts ways with second CMO in 12 months". Campaign.
- ↑ Rooney, Jennifer (2018-09-11). "In Rebecca Messina, Uber Gains A CMO Expert In Building People-Centric Brands With Authentic Stories". Forbes. Retrieved 2025-01-10.
- ↑ 10.0 10.1 "Uber COO and CMO stepping down". CNBC.
External links
This article "Rebecca Messina" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.