Credibly (company)

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Credibly
TypePrivate
IndustryFinancial technology
Founded2010
HeadquartersUnited States
Area served
United States
ProductsWorking capital loans, business financing, merchant cash advances
ServicesAlternative lending, small business financing, AI-based credit underwriting
Websitewww.credibly.com

Credibly is an American financial technology company that provides working capital and financing solutions to small and medium-sized businesses in the United States. Founded in 2010, the company operates in the alternative lending sector and uses data-driven underwriting methods, including artificial intelligence–based credit assessment, to evaluate borrower risk. Independent fintech publications have published in-depth analysis of Credibly’s technology strategy and its role in small-business lending.[1]

Overview

Credibly offers financing products to small and medium-sized businesses, including working capital and short-term lending solutions. The company’s platform incorporates machine-learning models, alternative data sources, and cash-flow analytics to assess creditworthiness. Credibly maintains offices in Detroit, Michigan; New York; and Arizona.

History

Credibly was founded in 2010 following the 2008 financial crisis, during a period when access to traditional bank credit for small businesses was constrained. The company initially relied on statistical modeling and nontraditional data sources to evaluate borrower risk before expanding into more automated underwriting processes.

In 2017, Credibly acquired the servicing rights to another alternative lender’s loan portfolio, a transaction reported by startup finance publication FinSMEs.[2]

Credibly completed its first asset-backed securitization in 2018. Additional securitizations followed in 2021 and 2024, expanding the company’s access to capital markets. The 2024 securitization received preliminary ratings from credit-rating agency KBRA.[3]

Technology and artificial intelligence

Credibly’s underwriting platform incorporates artificial intelligence, predictive analytics, and multi-parameter data ingestion to evaluate small-business credit risk. The company analyzes bank-transaction data, revenue patterns, and financial statements as part of its underwriting workflows.

In a feature article published by fintech industry outlet Crowdfund Insider, Credibly’s use of artificial intelligence was examined in detail. The publication described the company’s AI strategy as deliberate and analyzed how automation is integrated into underwriting and portfolio management rather than treated as a standalone product feature.[1]

Executives from Credibly have also contributed to broader industry discussions on artificial intelligence, automation, and customer experience in business, with commentary appearing in publications such as Inc., CNBC, Success Magazine, and CX Today.[4][5][6][7]

Market position

Industry publications covering fintech and alternative lending have identified Credibly as part of a group of technology-driven lenders applying artificial intelligence to small-business finance. Analysis published by fintech trade outlets has focused on Credibly’s underwriting automation and participation in capital markets through securitization.[1]

Leadership

Credibly was co-founded by Ryan Rosett and Edan King. Members of the company’s leadership team have been featured in national business media discussing artificial intelligence governance, automation, and risk management in financial services.

References

  1. 1.0 1.1 1.2 "Deliberate AI Strategy Positions Credibly as Market Leader". Crowdfund Insider. 2025.
  2. "Credibly Announces Management Buyout". FinSMEs. 2023.
  3. "KBRA Assigns Preliminary Ratings to Credibly ABS". KBRA. 2024.
  4. "This Expert Says You May Be Overlooking Serious Legal Issues From Using AI at Your Company". Inc.
  5. "AI Jobs, Work, and Human Replacement". CNBC.
  6. "Humans vs. AI in the Workplace". Success Magazine.
  7. "The Rising Popularity of SMBs". CX Today.

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