Achim Berg

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Dr Achim Berg
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BornDecember 1972
Wiesbaden
EducationDoctorate in Business Administration and Economics (Dr. rer. pol.) at Universität Witten/Herdecke
OccupationFounder & Managing Director, FashionSIGHTS
Websitewww.fashionsights.com

Dr Achim Berg (/ˈaːxɪm bɛʁk/; born in 1972[1] , Wiesbaden, Germany) is a German business strategist and consultant in the fashion industry. He is the founder of advisory firm FashionSIGHTS, and a former senior partner at McKinsey & Company, where he led the global Apparel, Fashion & Luxury (AF&L) practice.

Career

McKinsey & Company (2000–2024)

Berg joined McKinsey & Company in 2000.[2] In 2010, he co-founded the firm's Apparel, Fashion & Luxury (AF&L) practice, later serving as its global leader from 2015 to 2023. During his tenure, he advised brands, retailers, and manufacturers in Europe, North America, and Asia on corporate strategy, operations, and digital transformation.

Berg established McKinsey's partnership with The Business of Fashion (BoF) and served as co-editor of the annual State of Fashion report series for seven years.[3]

He also authored McKinsey's biannual Apparel Chief Purchasing Officer Survey and hosted industry roundtables in Hong Kong and New York.[4]

Advisory and Independent Work (2024–present)

In February 2024, Berg was appointed external advisor to Toni Ruiz, the CEO of the Spanish fashion retailer Mango.[5][6]

In 2025, Berg founded FashionSIGHTS, an advisory firm focused on the fashion and luxury sectors.[7]

Publications and media

Berg has co-authored 8 editions of The State of Fashion, an annual report analyzing global trends and market outlooks for the apparel industry.[8][9][10] He has contributed to industry publications and media outlets, including Financial Times[11], WWD, Modaes, Vogue Business, and The Business of Fashion.[12][13] In 2021, the German publication Manager Magazin referred to him as “Dr. Luxus” in a profile of his consulting work.[14]

Recognition

In 2025, the Frankfurter Allgemeine Zeitung Magazin (Germany) ranked Berg tenth on its list of “Die 50 wichtigsten Deutschen in der Mode” (“The 50 Most Influential Germans in Fashion”).[15]

Residence

Berg resides in Wiesbaden and Gothenburg.

References

  1. "Achim Berg: "Size is not in itself a guarantee for success"". www.modaes.com. 2024-10-10. Retrieved 2025-12-02.
  2. "Future of Fashion with Dr Achim Berg | Scandinavian MIND". 2024-08-30. Retrieved 2025-12-02 – via shows.acast.com.
  3. "The State of Fashion 2024: Riding Out the Storm". The Business of Fashion. 2023-11-29. Retrieved 2025-12-02.
  4. "Achim Berg - Agenda Contributor". World Economic Forum. Archived from the original on 2025-08-04. Retrieved 2025-12-02.
  5. "Fashion industry expert Achim Berg to join Mango as external advisor". fashionunited.uk. Retrieved 2025-12-02.
  6. Team, TRB News (2024-03-01). "Mango appoints fashion industry expert Achim Berg as external advisor to its CEO | Retail Bulletin". Retail Bulletin | Daily UK Retail News. Retrieved 2025-12-02.
  7. Clark, Evan (2025-02-17). "Achim Berg Launches FashionSights, an Independent Think Tank". WWD. Retrieved 2025-12-02.
  8. https://www.mckinsey.com/industries/retail/our-insights/the-british-luxury-market-growing-sales-from-5-million-to-500-million
  9. https://www.mckinsey.com/industries/retail/our-insights/measuring-the-fashion-world
  10. https://www.mckinsey.com/industries/retail/our-insights/redesigning-apparel-manufacturing-in-asia-a-pattern-for-resilience
  11. Chitrakorn, Kati (December 23, 2024). "What to expect in luxury in 2025".
  12. "Achim Berg: "Size is not in itself a guarantee for success"". www.modaes.com. October 10, 2024.
  13. "Branchenkenner Achim Berg im Interview: Ist Luxus verdächtig geworden, Achim Berg?". www.textilwirtschaft.de.
  14. magazin, Uschka Pittroff, manager (December 10, 2021). "Branchenexperte Achim Berg von McKinsey: "Viele Firmen der Luxusbranche waren lange Jahre untätig"". www.manager-magazin.de.{{cite web}}: CS1 maint: multiple names: authors list (link)
  15. "Die A50 für 2025: Die 50 wichtigsten Deutschen in der Mode". FAZ.NET.

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