Verve (company)
 | The topic of this article may not meet Wikihoc's general notability guideline. |
| Formerly | Media and Games Invest (MGI) |
|---|---|
| Type | Public |
| Industry | Digital marketing, Online advertising |
| Headquarters | New York, NY |
Area served | Worldwide |
Key people | Remco Westermann (CEO) |
| Revenue | €437 million (2024) |
| Subsidiaries | Jun Group, Smaato, Dataseat, Match2One, Captify |
| Website | verve |
Verve is a global advertising technology company that provides digital marketing solutions across mobile apps, CTV, and other digital channels.[1][2] Verve is the largest mobile supply-side platform in the U.S. by market share according to Pixalate.[3] Verve is also among the top 20 largest ad exchanges by supply coverage according to Jounce Media.[4]
Verve is a public company, listed on the Nasdaq First North Premier Growth Market in Stockholm and the Scale segment of the Frankfurt Stock Exchange. Verve was upgraded to the SDAX in July 2025.[5]
History
Media and Games Invest (MGI) acquired the online game publisher Gamigo AG from Axel Springer in 2012.[6] Over the next several years, MGI expanded into the digital media sector, acquiring several mobile ad tech companies, such as Pubnative and AppLift in 2019.[7]
In January 2020, MGI acquired the assets of Verve Wireless Inc., a location-based mobile advertising company. Following the acquisition, MGI consolidated its media operations under the name Verve Group.[8] In 2024, MGI officially rebranded as Verve to reflect its primary focus on advertising technology.[9]
Acquisitions
Between 2021 and 2022, Verve made several acquisitions, including Smaato,[10] Beemray, Match2One, and Dataseat.[11]
In June 2024, the company acquired the mobile ad platform Jun Group for $185 million.[12]
Verve made two further acquisitions in September 2025: Captify for €25.6 million[13] and acardo group for €24.5 million.[14]
References
- ↑ "App Marketing Ecosystem 2025". Business of Apps. Retrieved 2025-10-06.
- ↑ Cross-Kovoor, Tim (2024-07-09). "The CTV Advertising Guide North America 2024 is Now Available to Download". VideoWeek. Retrieved 2025-10-06.
- ↑ "Pixalate's SSP Market Share Report - United States". www.pixalate.com. Retrieved 2025-12-08.
- ↑ "Jounce Media". jouncemedia.com. Retrieved 2025-12-08.
- ↑ dpa-AFX (2025-08-14). "Verve starts on the SDax with a forecast downgrade – technical problems and exchange rates | MarketScreener". www.marketscreener.com. Retrieved 2025-12-08.
- ↑ Orford-Williams, Fiona (2023-12-08). "MGI - Media and Games Invest — Building a major global adtech player". Edison Group. Retrieved 2025-12-08.
- ↑ Schiff, Allison (2020-05-05). "MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group". AdExchanger. Retrieved 2025-12-08.
- ↑ Schiff, Allison (2020-05-05). "MGI Restructures Its Mobile Ad Tech Assets To Create Verve Group". AdExchanger. Retrieved 2025-10-06.
- ↑ "Verve Group". Nasdaq. 2024-12-13. Retrieved 2025-12-08.
- ↑ Cross-Kovoor, Tim (2021-07-14). "Verve Group Acquires Mobile Specialist SSP Smaato". VideoWeek. Retrieved 2025-10-06.
- ↑ Schiff, Allison (2022-07-05). "Verve Group Acquires Mobile DSP Dataseat Because Privacy, Privacy, Privacy". AdExchanger. Retrieved 2025-10-06.
- ↑ Hercher, James (2024-06-20). "Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million". AdExchanger. Retrieved 2025-10-06.
- ↑ Sullivan, Laurie. "Verve Aquires Captify And All Its Search Data". www.mediapost.com. Retrieved 2025-10-21.
- ↑ "Swedish Verve Group acquires Acardo Group, a German-based provider of digital consumer activation solutions for EUR 24.5m". www.mainsights.io. Retrieved 2025-10-21.
External links
This article "Verve (company)" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.